Known for our work in the TV & Film industry, it has given us a great insight to how things work on that side of the industry. We saw a gap in the industry where representation for Pasifika people lacked, so with transferable skills and an undeniable drive to support and serve, we couldn't help but take the leap. Although passionately Pasifika, we're not limited to cultural representation. When you see the beauty in one thing, you see it in all things.
Our Story
Aumua Crystal Vaega
Managing Director
When my father and his brother moved to NZ in the 1980s to pursue the rugby dream, it was a time when Poly players were dazzling on the field with their natural, village-bred athleticism. What they weren’t told is that their worth hinged on whether they “made it.” Faced with language barriers, culture shock, and minimal resources, one brother thrived while the other ended up injured and working in a factory. A legendary All Black, once told me that if my uncle had spoken English, he would’ve gone after their necks! The care for our people and the quality of representation were lacking then—and still are. Agency LUMA embodies my father’s redemption through my creative vision. I have been searching for a way to serve and help my people with everything I’ve learnt so far in life, so here I am.
Lealani Siaosi
Talent Director
I’ve always loved people. I love chatting with them, connecting with them, and dreaming with them. Tell me your hopes and wishes, and I’ll start strategising for you right away. Whether it was my incredibly supportive childhood or unwavering trust in God’s plan, I truly believe that nothing is unattainable. I went from being a producer’s assistant to landing a lead role with no agent and no experience – just a little bit of courage and a relentless hunger to tell a story that mattered. Thankfully, I was in the right place at the right time, but I know not everyone gets that chance.
Agency LUMA is here to find those hidden gems who are waiting for their shot. We’ll discover talent, back them, and guide our team into spaces they never imagined. It’s not just about finding talent – it’s about championing it. No matter their background or experience, our people deserve to step into any and every room with confidence, knowing they have two loud-mouthed Samoans who see them, believe in them, and are ride or die for their success.
Whether you're booking talent or looking to join the aiga, we'd love to talk...
Get in Touch
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